Who needs to hear your message? How old are they? Where do they live?
Does your audience need to be expanded? Does it need to be narrowed?
Which markets are clamoring to learn what you have to share?
Will your audience pay for your product? What fee can your message command?
These are some of the questions that are explored in the lessons that focus on your audience, also referred to as your target market.
Once you answer this question, you will know who will respond most enthusiastically to your message, who will pay you to speak and who will purchase your product.